Story of Dior
Dior was founded by Christian Dior on 16 December 1946 on 30 Avenue Montaigne, where their impressive atelier and flagship boutique currently stands. Before he launched his brand though, he was a gallerist, an art lover. Due to the Great Depression, he closed his art gallery after the collapse of hi
Story of Hermes
This might just be the modern woman’s fairytale, how the inception of the revered Hermès came to be. This specific European heritage powerhouse did not start out in the fashion industry. Thierry Hermès was a harness maker who established a workshop in Paris in 1837. In 1880, his son, Charles-Ém
How To Choose A Good Coat For The Cold?
When shopping for coats, what’s the first thing you look at? Naturally, the physical appearance, like the style and the cut would be one of the first things you see. Especially after you try it on, you see how it sits on you. Whether it’s good for layering, etc. While all those factors are
Micro Trend analysis: Footwear
Micro trends have invaded fashion since the beginning, from subversive trends at the London underground scene, to microcosms that establish themselves within different regions spreading their virality for certain items. Following the Y2K trend, we have seen many of these come and go, let’s take a
Conscious Consumption: Buy Less, Buy Wise
With each new season, these new launches entice you to want to buy a boat load of things. Here’re a few tips and tricks on how to decide what to get and get the best bang for your buck. We like to call it conscious consumerism, but really it’s a good practice to have so […]
The Rise of Diesel
Diesel has recently reached its second peak, following their success during the 00s where low rise skinny denim was the hype. Diesel faded into the background when the trend moved toward boyfriend and distressed jeans in the 2010s. The resurgence of Y2K has helped the brand re-establish itself in
Y2K for Millennials
Are you a millennial and feeling left out of the Y2K hype? Looking everywhere and Gen Z style dominates? You were them once, remember? In the 00s and you were in your teens, that’s where the 2K is from. Wanting to stylishly incorporate some of their key styles without looking like you’re dressin
Predictions: It Bag v.2023
With the new year, there will be new bag wishlists made. Before you set forth and acquire these 2023 bags of your year. Here’re some of our predictions on what might be a good bag to add to your wardrobe, so it might not necessarily be an IT Bag, but it certainly will be a […]
Blackpink: Tour Looks
Blackpink started their world tour on 15 October and have been serving looks as they usually do. Besides wearing the brands they are ambassadors, namely Dior, Chanel, Celine and Saint Laurent, they were also seen in other designers. Let’s take a look at what some of their tour looks are, the best
Conscious Consumption: Upcycling Brands
With the rise of sustainability, there are many more brands pivoting and looking towards a circular business model. Some of these conscious brands choose to use upcycled materials (such as dead stock) or innovative and sustainable materials. The rise of these niche brands has proven that sustainabil
