New Brand Alert: D’amelio Footwear
Helmed by social media stars Charli D’amelio and Dixie D’amelio, this new footwear line teased their first collection, arriving sometime in June 2023. Despite being 18-years old, Charli D’amelio have established several businesses like Social Tourist, a clothing line and Born Dreamer, a fragrance brand. Her older sister Dixi D’amelio launched her pop music career and have been working alongside Puma as a brand ambassador since 2021 while releasing her own limited-edition footwear collection earlier this month.
Focusing on the upcoming footwear line, the recent teaser unveiled the sisters and their mother, Heidi D’amelio posing confidently in highly exaggerated pumps. Seven styles and 28 SKUs will be available in the complete line of women’s shoes throughout the month of June. The collection’s pair costs will range from $80 to $200 and will include both dress shoes and sneakers.
Marc D’amelio, the father, mentioned the potential for pop-up stores and collaborations with affiliated retailers to carry the goods in the future as the brand grows. One of the key strategies the business will use to pique interest and increase sales will be having Dixie and Charli wear the product.
According to Marc, the shoes’ high caliber and design will speak for themselves. The brand is eventually intended to live a new life away from TikTok and Instagram. Marc stated, “We don’t want this to be a Dixie and Charli brand. “Two girls who love shoes founded this real footwear company.”
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