Chanel Resort 2024

The Chanel Cruise 2023/2024 show occurred in the vibrant city of Los Angeles, California, a destination known for its outdoor sports, wellness culture, and memories of Hollywood’s golden age. Virginie Viard, the creative mind behind the collection, drew inspiration from the laid-back energy of LA in the 70s and 80s, as well as the city’s multifaceted creative playground.

Image via My High Plains

The collection showcased an effortless allure, with sunset pastels and flamboyant hues that evoked the fantasy of faraway voyages. The show began with skin-tight swimsuits styled with jewellery, leg warmers, and sneakers, leaning into the city’s beach and fitness culture. Hair was blown out to epic proportions, reminiscent of iconic 90s Chanel shows, while makeup was sun-kissed and minimal, reflecting the Hollywood starlet’s effortless beauty.

Chanel’s connection to Hollywood was further emphasised through movie billboards promoting the show as a “One Night Only” event, highlighting the brand’s embeddedness in LA’s dominant culture. The collection offered a Chanel look for every occasion, from the gym to the red carpet, showcasing the brand’s versatility and timeless elegance.

Overall, the Chanel Cruise 2023/2024 show was a stunning tribute to the City of Angels, capturing the essence of Los Angeles and its unique lifestyle while staying true to the brand’s iconic style and sophistication.

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