Is NewJeans The Next Blackpink?
Despite the vanguard K-pop girl group being established for their vocals, major luxury fashion houses and beauty brands want to endorse the group as well as individually. The recent partnership was for Levi’s in March 2023 as the latest global ambassador.
Let’s dive into the various brand collaborations New Jeans is a part of.
The quintet consisting Hyein, Haerin, Minji, Hanni, and Danielle, are shaping the K-pop scene in South Korea and worldwide. I believe fans of New Jeans adore them for their catchy pops and R&B tunes fuse with a 2000s facet, and reminiscing of the ‘90s club music.
The rookie group served up at a Chanel event just one month after their debut. The Australian-Vietnamese member, Hanni, became a brand ambassador for Gucci less than three months after debut. New Jeans are unwaveringly pivoting to the top with all these significant partnerships.
Throughout the one-year partnership with Levi’s, the bevy will front upcoming campaigns and attend a myriad of events hosted by the brand. It has been rumoured that the upcoming Levi’s Spring/ Summer 2023 collection features the dazzling girl group, where you can expect them donning Levis classics – 501 ‘81 and 501 originals.
NewJeans’ Hyein clinched a Louis Vuitton global ambassador for herself. She was seen attending the 2023 Louis Vuitton fashion show in Paris.
Another one of the member, Danielle, has been working with Burberry as their new global ambassador since January 2023. Additionally, she was seen modelling for Burberry’s Spring/Summer 2023 pre-collection while sporting the signature Frances bag.
We can’t wait to see the new things this stunning girl group rolls out.
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