Accessible It Bags: Telfar Shopping Bag
I’m sure you’ve seen these colourful bags on the streets or online on celebrities or IT girls. It’s the infamously hard to get Telfar Shopping Bags, with celebrities like Beyonce and Dua Lipa often seen wearing them. It has exponentially increased its popularity since its launch in 2014.
Don’t get me wrong, it was already popular in its own right with the many colour offerings and accessible price point. With the small size priced at $150 for vegan leather, $202 for the medium and $257 for the large, their drops are always sold out. With this high demand, during the peak of the pandemic, they launched their bag security program where you’d be able to place a 6 months backorder on any bag of your choice.
That was a clever move on their part so they do not manufacture in excess but also guarantee that a certain amount of pieces were already sold the moment they were finished. Following their boom to virality, they’ve had multiple collaborations with brands such as Ugg, Eastpak and Converse. Further catapulting them into mainstream media.
The IT bag status is also quite deserving, we feel, because it’s a very easy bag. Regular tote design but with top handles and crossbody straps make for versatility in carrying. The space is also perfect for everyday, travelling or a work bag. It really is a go-to bag for many because it’s easy to pack things into it regardless of which size you get.
Telfar also has a limited apparel line that features cut out tank tops, tank dresses and track suits. They have been seen on the likes of Bretman Rock and other influencers. Their cult-like following is bolstered by their consistently sold-out drops and hiked up pricing in the resale market.
So would you want to get your hands on one of these infamous shopping bags?
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